Blue Sky and Clouds: Trends and Challenges in Business IT Today
Businesses today are being squeezed from every direction, but information is still the life-blood of modern commerce and access to information means everything. In challenging economic times, budgets are stretched, but management teams still expect optimum output, and this is placing a huge burden on IT departments to innovate and meet business needs. The data centre is at the heart of this innovation, and rightly so – it is the heart and lungs of business in the 21st Century.
The growth in data, Internet-connected devices and server workloads continues to grow, nearly exponentially and end users today have a greater ability today to consume and create tremendous amounts of data outside the data centre and, therefore, the expectation of information-on-demand is becoming increasingly widespread. We all want access to our data and applications on any device, at any time and in any location. As organizations evolve to accommodate this new reality, the challenges they face are abundant:• How do I scale my network to align with a dynamic business environment?• How do I create a rock-solid foundation for my most demanding applications?• How do I maximize my investment in current infrastructure as I build for the future?Business imperatives such as these are driving the demand for cloud-based solutions. The promise of cloud is that it enables organizations to efficiently deploy needed services that can scale and adapt over time within an economic model that is appropriate to one’s business and financial resources. With the development of private, hybrid and public clouds, there are an abundance of technologies and business models available for delivering cloud-based services. But are they all equally achievable and beneficial? How do you know which one is right for your organization and what is the most effective approach for implementing a cloud-based strategy? The answers will surprise you and will provide a road map to avoid business and technology cul de sacs.
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David Silke
(EMEA Marketing Director, Brocade) Brocade Communications
As EMEA Marketing Director, David Silke is responsible for regional marketing and communications strategy and direction for the company. This includes corporate marketing, product marketing, demand generation, and partner alliances – spanning OEM, channel and strategic partners. Silke began his career in the healthcare sector where he spent five years running specialised marketing agencies across the United States. Fifteen years ago, Silke joined Nortel where he held a variety of country and pan regional marketing responsibilities. Prior to joining Brocade, he spent four years leading the EMEA and (then) EMEA/Asia marketing function for Nortel. This involved creating and then implementing a results based marketing model across these geographies. David Silke holds a Bachelors and Masters degree in marketing communications from Boston University
Brocade Communications UK Ltd Stand F64
Brocade® (Nasdaq: BRCD) networking solutions help the world’s leading organizations transition smoothly to a world where applications and information reside anywhere. From data centers and enterprise campus networks to the service provider core, these solutions are based on the Brocade One™ strategy for simplifying network infrastructures through innovative technologies.
Headquartered in San Jose, California, Brocade has approximately 5000 employees worldwide and serves a wide range of industries and customers in more than 160 countries. Today, it leads the Storage Area Network (SAN) market with the industry’s most reliable, energy-efficient offerings. In addition, Brocade provides innovative Ethernet fabric technology and high-performance Ethernet networking solutions as part of a complete switching, routing, security, wireless, and application delivery portfolio.
To meet the increasing requirements of distributed and mobile computing, Brocade is extending its proven data center expertise throughout the entire network. This approach helps organizations achieve their most critical consolidation, network convergence, virtualization, and cloud computing initiatives through a commitment to:
• Unmatched simplicity to overcome complexity
• Non-stop networking to maximize business uptime
• Application optimization to increase business agility
• Investment protection to provide a smooth transition to new technologies
Brocade combines a proven history of innovation with standards leadership and strategic partnerships with world-class IT companies. Supporting the industry’s most extensive partner ecosystem facilitates open, best-in-class solutions for the broadest range of IT environments. To help ensure a complete, solution, Brocade delivers a full range of education, support, and professional services offerings.
Learn more at www.brocade.com.
Seminars by Brocade Communications UK Ltd
Wednesday 19 October 1:50 PM - 2:20 PM
New Innovations in Ethernet Fabrics are Revolutionising Virtualised Data Centres
Alan Murphy, Enterprise Marketing Manager - EMEA, Brocade Communications
More +Less -
IT organisations are aggressively deploying server virtualisation in data centres to consolidate applications and improve resource utilisation. The cost savings of server virtualisation resulting from increased asset utilisation, higher availability, and on-demand application deployment have met the business mandate to “do more with less.” However, the underlying limitations in current network technologies have often prevented organisations from meeting the performance, availability, security, and mobility requirements of server virtualisation.
Wednesday 19 October 11:10 AM - 11:40 AM
Blue Sky and Clouds: Trends and Challenges in Business IT Today
David Silke, EMEA Marketing Director, Brocade, Brocade Communications
More +Less -
Businesses today are being squeezed from every direction, but information is still the life-blood of modern commerce and access to information means everything. In challenging economic times, budgets are stretched, but management teams still expect optimum output, and this is placing a huge burden on IT departments to innovate and meet business needs. The data centre is at the heart of this innovation, and rightly so – it is the heart and lungs of business in the 21st Century.
Thursday 20 October 11:10 AM - 11:40 AM
Blue Sky and Clouds: Trends and Challenges in Business IT Today
David Silke, EMEA Marketing Director, Brocade, Brocade Communications
More +Less -
Businesses today are being squeezed from every direction, but information is still the life-blood of modern commerce and access to information means everything. In challenging economic times, budgets are stretched, but management teams still expect optimum output, and this is placing a huge burden on IT departments to innovate and meet business needs. The data centre is at the heart of this innovation, and rightly so – it is the heart and lungs of business in the 21st Century.
Thursday 20 October 1:50 PM - 2:20 PM
New Innovations in Ethernet Fabrics are Revolutionising Virtualised Data Centres
Alan Murphy, Enterprise Marketing Manager - EMEA, Brocade Communications
More +Less -
IT organisations are aggressively deploying server virtualisation in data centres to consolidate applications and improve resource utilisation. The cost savings of server virtualisation resulting from increased asset utilisation, higher availability, and on-demand application deployment have met the business mandate to “do more with less.” However, the underlying limitations in current network technologies have often prevented organisations from meeting the performance, availability, security, and mobility requirements of server virtualisation.
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