The Rise of the Information Centre

Tony Reid is the Chief Technology Director for Hitachi Data Systems UK, Ireland and South Afirca. His main responsibilities include enabling HDS’ indirect and direct sales teams to drive growth by taking advantage of HDS’ technology and thought leadership in storage and virtualised data centres.Reid joined Hitachi Data Systems 21 years ago as the European product support manager. Initially he was responsible for the technical planning and European launch of several disk and tape storage products. With the inception of Hitachi Data Systems’ Enterprise disk array, he moved from technical planning into sales planning and Product Management before taking over a service delivery role in the UK 5 years ago.Reid started his career at IBM in the Office Products division, and quickly moved on to Large Systems in the UK London Banking branch. Reid also gained extensive experience in the storage marketplace through his roles in the Storage Support Centre at the Berlin manufacturing facility.

Hitachi Data Systems develops and delivers Services Oriented Storage Solutions, including virtualized tiered storage, to maximize each customer’s return on investment and minimize risk. These solutions align IT with business objectives, overcoming such challenges as business continuity, disaster recovery, data lifecycle management, and storage consolidation, while simplifying IT infrastructures.