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Data Centre Optimisation

The new issues facing data centre managers, from FCoE to Fabric Computing, server consolidation to virtualization.

Optimise your company's data managament and storage services to cope with the increasing demands placed on them.

Our sponsors and exhibitors are dedicated to delivering the most up-to-date business solutions and as such seminar titles are subject to change.

Media Sponsor:

DCS

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Wednesday

Wednesday 19 October 9:50 AM - 10:20 AM

Pathfinder - The evolution of the data centre in the age of cloud

Clive Longbottom, Founder & Service Director, Quocirca

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Some commentators are predicting the end of the private data centre as cloud computing becomes more widespread. However, the more likely outcome is a hybrid mix of functions being run within a private cloud (either within a fully owned data centre or in a co-location facility) and commercial and free public cloud services. In order to maximise the opportunities this provides, organisations need to understand their own risk profiles in order to place their technical services in the right place, at the right time. The design of an internal data centre – and the demands placed on external facilities as to how they are designed – means that different approaches will be required. To create a flexible, elastic, energy-efficient hybrid cloud platform will require new thought processes and architectures – which will be discussed during this short session.

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Wednesday 19 October 10:30 AM - 11:00 AM

V-Ray – The End of the Dark Ages of Virtualization

Jason Dowzell, UK Information Management Practice Head, Symantec

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Symantec’s V-Ray technology allows organisations to see what’s inside virtual machines (VMs) so they can secure, protect, backup and recover both virtual and physical machines.Extensive virtualization is just a fact of life in IT today and it is no longer just on the periphery. With an increasing number of complex workloads wrapped up in VMs, customers of all sizes are challenged to maintain the same degree of security and protection from their virtual environments as they get from their physical environment whilst leveraging the benefits brought about by virtualization. Attaining the service levels for these business systems requires a high degree of visibility into virtual environments.

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Wednesday 19 October 11:10 AM - 11:40 AM

Fixing the Broken Storage Model: A Storage Hypervisor At Last

Jon Toigo, Analyst, Toigo Partners, DataCore

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Presence of a storage hypervisor on the back end allows disparate SAN products (iSCSI, fibre channel, or both) and local storage (including “JBOD” expansion shelves), plus a mix of SSD, SAS, and SATA drives to operate seamlessly and optimally. The storage hypervisor masks all complexities and presents a consistent resource – in the form of iSCSI virtual volumes – to the systems that need to consume storage both physical or virtual servers.

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Wednesday 19 October 11:50 AM - 12:20 PM

Consolidate with Oracle Engineered Systems and Cut Your Costs

Sergey Danilov, Customer Solutions Manager, Engineered Systems, Oracle Corporation

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Learn about Oracle Engineered Systems and why they enable you to achieve new levels of consolidation and performance. But are they engineered to cut costs? Hear about real world examples of how organisations have leveraged Oracle Engineered Systems to lower TCO and increase ROI. Discover a simple yet comprehensive framework to measure your data centre costs and bring financial clarity to IT operations. Reuse the framework to engineer monetary value of your own consolidation project.

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Wednesday 19 October 12:30 PM - 1:00 PM

5 Ways Fluid Data Grows My Business

Ash Whittaker, Technical Delivery Manager, HomeServe

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As the depth and speed of virtualization increases, CIOs are challenged to find new ways to approach IT infrastructure. Dell Fluid Data storage is built for the virtual era, designed from the ground up to address the unique challenges of virtualized data centers. Join this session to hear how Dell Storage has enabled one end user to innovate and accelerate their business.

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Wednesday 19 October 1:10 PM - 1:40 PM

TE Connectivity - Building an Agile data center infrastructure

Alastair Waite, Business Line Manager - Data Centers, EMEA, India, ANZ, TE Connectivity

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Designing and implementing high speed networks that are standards compliant and within budget for your Data Centre can be fraught with issues. Infrastructure professionals are being constantly challenged by their IT departments to design the best network possible today and yet still have a viable platform that is able to support future corporate growth initiatives.

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Wednesday 19 October 1:50 PM - 2:20 PM

Next Generation WAN Optimization

Kevin Suitor, Vice President, Marketing, Exinda Networks

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Learn how to overcome network challenges when accessing cloud applications by implementing a Unified Performance Management solution. Address the three requirements of application performance management: visibility, control and optimization, all in a single unified platform. Improve ROI and ensure the best possible user experience.

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Wednesday 19 October 2:30 PM - 3:00 PM

Cost Efficient 100G Transport for IP Core and Data Center Networks

Christian Illmer, Senior Director Business Development, Enterprise, ADVA Optical Networks

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100GE is a major topic in today’s the data center environment. But besides just being faster there are questions about the benefit of 100G. This presentation will look at the other factors like cost, power and space consumption which determine the success 100G.

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Wednesday 19 October 3:10 PM - 3:40 PM

ENTROPY IN THE DATA CENTRE.

Ian Davies , Strategic Alliances Manager, Corning Cable Systems

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Plans, schematics, diagrams: if you build datacentres, you’ve probably got a black belt in Visio and a world class collection of structured cabling blueprints. A bit like Prozac, blueprints have that ability to create an illusion of tranquillity. There is order, they whisper; things are as they’re meant to be. But the universe tends towards disorder: it’s a phenomenon called ‘entropy’, and datacentres are not immune. Entropy creeps in at a scale too small to register on blueprints. Intra-cabinet links, for instance, are least planned and most dynamic. And entropy creeps in with the passing of time, as changes warp the geometry of your cabling.

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Wednesday 19 October 3:50 PM - 4:20 PM

The Evolution of the Data Centre

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Consolidation, Virtualization, Convergence and Cloud Computing - all desirable objectives for the next generation data centre, but just how do they fit together, and what challenges do they present along the way? Come and hear how QLogic's innovative I/O technology helps deliver a fully flexible and dynamic enterprise IT infrastructure.

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Thursday

Thursday 20 October 10:30 AM - 11:00 AM

Fixing the Broken Storage Model: A Storage Hypervisor At Last

Jon Toigo, Analyst, Toigo Partners, DataCore

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Presence of a storage hypervisor on the back end allows disparate SAN products (iSCSI, fibre channel, or both) and local storage (including “JBOD” expansion shelves), plus a mix of SSD, SAS, and SATA drives to operate seamlessly and optimally. The storage hypervisor masks all complexities and presents a consistent resource – in the form of iSCSI virtual volumes – to the systems that need to consume storage both physical or virtual servers.

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Thursday 20 October 11:10 AM - 11:40 AM

Next Generation Cloud Datacentre – How to prevent fire fighting?

Christian Oomen , Solution Management Huawei Enterprise Western Europe, Huawei Technologies

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What's your plan to overcome the challenges in the next generation Datacenter? More data means more storage, more storage means more weight per square meter and more weight per square meter means thicker suspended or concrete floor... Does this sound familiar? How do we change our mindsets from putting out the short term fire to looking at the long term strategy? Huawei shares its view on the Datacentre strategy and the options to move forward.

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Thursday 20 October 11:50 AM - 12:20 PM

Consolidate with Oracle Engineered Systems and Cut Your Costs

Sergey Danilov, Customer Solutions Manager, Engineered Systems, Oracle Corporation

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Learn about Oracle Engineered Systems and why they enable you to achieve new levels of consolidation and performance. But are they engineered to cut costs? Hear about real world examples of how organisations have leveraged Oracle Engineered Systems to lower TCO and increase ROI. Discover a simple yet comprehensive framework to measure your data centre costs and bring financial clarity to IT operations. Reuse the framework to engineer monetary value of your own consolidation project.

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Thursday 20 October 12:30 PM - 1:00 PM

Storage Designed for Your Virtualized Data Center

Phil Newman , EMEA Product Technologist , Dell Storage

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The virtual data center is based on efficiency and agility. Join this session to learn how the latest storage and data management innovations from Dell can help you accelerate your journey to the private cloud. See how you can take advantage of Dell Fluid Data technology to enable automated, integrated management of servers and storage infrastructure.

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Thursday 20 October 1:10 PM - 1:40 PM

Rainy Days ahead: Is the Cloud Ready for Cloud?

Joe Bombagi, EMEA Technical Director

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All cloud computing initiatives have one thing in common – data is centralized, while users are distributed. This places an increased emphasis on the network, making cloud computing susceptible to the same WAN bandwidth, latency, and quality challenges that impact other enterprise applications. This session will discuss how WAN challenges impact the performance of critical cloud applications, and how they can be overcome using common WAN optimization techniques.

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Thursday 20 October 1:50 PM - 2:20 PM

ROADMAP TO THE DYNAMIC SERVICES MODEL

Peter Silva, Technical Marketing Manager, F5 Networks

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CIOs routinely express frustration with the time and effort required to align IT with changing business needs. There is a need to enable enterprises to add, remove, grow and shrink services on-demand, regardless of location. This session examines the challenges, explores ways of addressing them, and presents a roadmap to the dynamic services model.

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Thursday 20 October 2:30 PM - 3:00 PM

Optimising the Center Fabric with Application Fluency

Charles Campbell, Customer Solution Architect, Alcatel-Lucent

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The data center is taking on an increasingly vital role in today's applications-heavy business operations, a role with demands that traditional data center switching solutions can't meet. The concept of Application Fluency provides the ability for the network fabric to dynamically adapt to the changing needs of the data center environment.

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General Enquiries:
Tel: +44 (0)20 8247 4000
Fax: +44 (0)20 8247 4001
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Commercial Enquiries:
Tel: +44 (0)20 8247 4008
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Marketing Enqiries:
Tel: +44 (0)20 8247 4014

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