Pathfinder - The three challenges of Unified Comms on Unified Networks

Just as in the 19th century the telephone allowed us to connect and "talk at a distance", unified communications in the 21st century help us to collaboratively "work at a distance". However, creating the mobile, social future of communications is going to be harder than it at first looks. Martin Geddes will look at the three key challenges of bringing this mobile and social productivity revolution into reality. Firstly, our networks are not yet fit-for-purpose for a converged and consumerised IT architecture. Some of the problems stem from our mental models of what packet networks are and how they should work. Secondly, the interface between machine-automated business process and human communications services remains immature. Thirdly, the focus on technology takes attention away from critical (but subtle) human and organisational issues in adopting communications services. Drawing these ideas together, Martin will outline what we can learn from the world of consumer mobile social networks and paint a vision the future of enterprise communications, raising some key questions you should be asking yourself.

When and Where?

Wednesday 19 October, 9:50 AM - 10:20 AM

Theatre: Communications & Mobility

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Speaker Profile

Martin Geddes
(Founder at Martin Geddes Consulting Ltd) Martin Geddes Consulting Ltd

Martin Geddes is a consultant and thought leader on business models in the telecommunications industry. He previously co-founded Telco 2.0, where he was Chief Analyst, and was Strategy Director at BT's network and IT division. His career has progressed from being a software developer into an 'accidental guru' on innovation in the digital economy. Martin began blogging about the collision of the IT and telecoms industries in 2003, inspired by his work on a pioneering project at Sprint to adopt an 'open' platform business model, and continues to this day uncovering the drivers of telecoms industry structure and future direction. He has a special expertise in multi-sided markets, cloud communications, and the future of voice and messaging, and runs public workshops on these topics.