IT organisations are aggressively deploying server virtualisation in data centres to consolidate applications and improve resource utilisation. The cost savings of server virtualisation resulting from increased asset utilisation, higher availability, and on-demand application deployment have met the business mandate to “do more with less.” However, the underlying limitations in current network technologies have often prevented organisations from meeting the performance, availability, security, and mobility requirements of server virtualisation.
A recent innovation in networking, Ethernet fabrics are revolutionising the way highly virtualised data centre networks are architected and how they function. Compared to classic hierarchical Ethernet architectures, Ethernet fabrics provide higher levels of performance, utilisation, availability, and simplicity required to meet the business needs of data centres today and into the future. Brocade Vice President for Data Centre Products Doug Ingraham will examine the various approaches and technologies that comprise today’s Ethernet Fabric solutions. He will provide organisations with essential background to select the best approach to create a roadmap to optimise their virtualised infrastructures and accelerate their journey to the cloud.
Alan Murphy
(Enterprise Marketing Manager - EMEA) Brocade Communications
As Marketing Manager for Brocade EMEA, Alan Murphy is responsible for defining and executing the company’s EMEA strategic data centre go to market efforts. This includes leading the overall go to market strategy across the Channel, OEM and Direct routes to market . He joined Brocade in October 2010, bringing over 20 years of experience in the high-tech industry. Prior to Brocade, Murphy worked at Intel, where he held several positions with responsibilities for sales and marketing efforts related to Embedded, Server and Client technologies into Service Provider and Enterprise Data Centre. He is a frequent speaker across the industry and has contributed to articles in the Economist, Network World and Computer Weekly
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Brocade® (Nasdaq: BRCD) networking solutions help the world’s leading organizations transition smoothly to a world where applications and information reside anywhere. From data centers and enterprise campus networks to the service provider core, these solutions are based on the Brocade One™ strategy for simplifying network infrastructures through innovative technologies.
Headquartered in San Jose, California, Brocade has approximately 5000 employees worldwide and serves a wide range of industries and customers in more than 160 countries. Today, it leads the Storage Area Network (SAN) market with the industry’s most reliable, energy-efficient offerings. In addition, Brocade provides innovative Ethernet fabric technology and high-performance Ethernet networking solutions as part of a complete switching, routing, security, wireless, and application delivery portfolio.
To meet the increasing requirements of distributed and mobile computing, Brocade is extending its proven data center expertise throughout the entire network. This approach helps organizations achieve their most critical consolidation, network convergence, virtualization, and cloud computing initiatives through a commitment to:
• Unmatched simplicity to overcome complexity
• Non-stop networking to maximize business uptime
• Application optimization to increase business agility
• Investment protection to provide a smooth transition to new technologies
Brocade combines a proven history of innovation with standards leadership and strategic partnerships with world-class IT companies. Supporting the industry’s most extensive partner ecosystem facilitates open, best-in-class solutions for the broadest range of IT environments. To help ensure a complete, solution, Brocade delivers a full range of education, support, and professional services offerings.
Learn more at www.brocade.com.
Wednesday 19 October 1:50 PM - 2:20 PM
New Innovations in Ethernet Fabrics are Revolutionising Virtualised Data Centres
Alan Murphy, Enterprise Marketing Manager - EMEA, Brocade Communications
More +Less -
IT organisations are aggressively deploying server virtualisation in data centres to consolidate applications and improve resource utilisation. The cost savings of server virtualisation resulting from increased asset utilisation, higher availability, and on-demand application deployment have met the business mandate to “do more with less.” However, the underlying limitations in current network technologies have often prevented organisations from meeting the performance, availability, security, and mobility requirements of server virtualisation.
Wednesday 19 October 11:10 AM - 11:40 AM
Blue Sky and Clouds: Trends and Challenges in Business IT Today
David Silke, EMEA Marketing Director, Brocade, Brocade Communications
More +Less -
Businesses today are being squeezed from every direction, but information is still the life-blood of modern commerce and access to information means everything. In challenging economic times, budgets are stretched, but management teams still expect optimum output, and this is placing a huge burden on IT departments to innovate and meet business needs. The data centre is at the heart of this innovation, and rightly so – it is the heart and lungs of business in the 21st Century.
Thursday 20 October 11:10 AM - 11:40 AM
Blue Sky and Clouds: Trends and Challenges in Business IT Today
David Silke, EMEA Marketing Director, Brocade, Brocade Communications
More +Less -
Businesses today are being squeezed from every direction, but information is still the life-blood of modern commerce and access to information means everything. In challenging economic times, budgets are stretched, but management teams still expect optimum output, and this is placing a huge burden on IT departments to innovate and meet business needs. The data centre is at the heart of this innovation, and rightly so – it is the heart and lungs of business in the 21st Century.
Thursday 20 October 1:50 PM - 2:20 PM
New Innovations in Ethernet Fabrics are Revolutionising Virtualised Data Centres
Alan Murphy, Enterprise Marketing Manager - EMEA, Brocade Communications
More +Less -
IT organisations are aggressively deploying server virtualisation in data centres to consolidate applications and improve resource utilisation. The cost savings of server virtualisation resulting from increased asset utilisation, higher availability, and on-demand application deployment have met the business mandate to “do more with less.” However, the underlying limitations in current network technologies have often prevented organisations from meeting the performance, availability, security, and mobility requirements of server virtualisation.
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